"Only The Beatles" - Heineken Beer / EMI Promotion 1987
In 1987 EMI Parlophone in the UK put
together a promotion with Heineken Beer,
unusual for the fact that the Beatles have
rarely loaned their name for advertising
purposes. Specially printed cans of Heineken
Beer featured a red banner across the top
that said "The Beatles - A Unique Cassette."
Along the bottom, the Beatles' names repeatedly circled the entire can. By sending in four pull
tabs from the cans and approximately $5.00,
consumers received a special custom pressing
of a unique EMI compilation cassette titled
Only The Beatles (Parlophone SMMC 151).
The tape featured twelve songs from 1962-1967, including "previously unreleased stereo" versions of This Boy and Yes It Is. This
is the first and only time that a special pressing of Beatles songs was ever issued for the promotion of a commecial product. The cassette, along with the original can and inserts, is very hard to find as a set and is now worth from $150-200.00.
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