Lou Robin was Johnny Cash's long-time manager. He also directed the Beatles closed-circuit telecast of the concert at the DC Coliseum. He was in the truck outside the Coliseum that night. The year before, Lou had turned down GAC (General Artists Corporation) to present the Beatles at the Hollywood Bowl in 1964 and that's why Bob Eubanks ended up doing it. Lou and his partner were the largest concert promoters on the West Coast at that time. Once he saw the success of the Beatles, he begged GAC for the 1965 show. They offered either Salt Lake City or San Diego and he chose SD. Note the words "Press Box" were written on the tickets in blue marker for those members of the press who wanted to go to the show as well. In the 1965 contract rider, it stated that a press pass did not necessarily entitle you to attend the concert itself, but indeed, this box had a nice view of the boys anyway. The image above shows a group of kids watching the San Diego show from the Press Box at Balboa Stadium that night.! This pass got you into the press conference and the concert too, making it all the more special.
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